Hi! We're the social media team at WVU. We manage, promote and post on the main social media accounts you know and love. In addition, we develop the goals and strategies on social media across our University. We maintain the social media directory and provide consultation to faculty, staff and students who run social media accounts at WVU, among other duties.
Tony Dobies, Social Media Director
As the Social Media Director at West Virginia University, Tony Dobies has positioned the University as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate across the higher education community and has spoken at numerous national conferences on the importance of social and digital media in marketing and communications.
At WVU, Tony leads the social media conversation on campus. He leads a team that sets the University's social media-specific goals and strategies and helps to use social media effectively through various campus-wide campaigns and initiatives. In 2015, Tony was named a "30 under 30 Rising PR Star" by PR News. In 2016, Tony was also part of a team that won PRSA's "Best in West Virginia" award for the best overall PR campaign in the state in addition to significant recognition for WVU's innovative use of Snapchat and short, social video campaigns.
Prior to his social media work at WVU, Dobies spent time as a senior writer and social media strategist at WVU and was an award-winning sports writer for newspapers like The Pittsburgh Tribune-Review and The Daily Athenaeum. He graduated from WVU in 2009 with a Bachelor of Science in journalism.
Candace Nelson, Social Media Editor
Candace Nelson is the Social Media Editor at West Virginia University, where she leads interactive communication strategies for one of the nation's top universities. She leverages social media as part of overarching marketing initiatives for the university and has implemented goals pertaining to brand perception, active engagement, and creative storytelling that have resulted in positioning West Virginia University as a strategic communications leader.
During her tenure, West Virginia University has significantly increased its follower base and engagement across platforms and reaches an audience of approximately 500,000 people.
Nelson is a recognized leader in the industry and has traveled across the country presenting at dozens of national conferences on storytelling through digital platforms.
She is an award-winning marketing professional who has been honored by PRSA, PR News, the Association of Marketing and Communication Professionals, and the Council for Advancement and Support of Education for her development of social engagement campaigns.
In 2016, Nelson led the team that won PRSA's "Best in West Virginia" award for the best overall public relations campaign in the state, which pioneered innovative use of Snapchat, social video projects, multimedia, and collaboration on crowd-sourced content.
Prior to joining West Virginia University, Nelson worked as an award-winning reporter for The Charleston Daily Mail and The Dominion Post. She earned her Master of Science in Journalism (2013), Bachelor of Science in Journalism (2011) and Bachelor of Arts in English (2011) from West Virginia University. She is a college instructor, author, published researcher, columnist and community volunteer.