If you look through a college student’s phone, you’ll likely see selfies, cute puppies and photos of food. Always food.
The future of social media centers around video.
Snapchat jumped above Twitter in daily active users, as per an announcement last week. Snapchat passed the 150 million mark, which puts it right in between Instagram and Twitter when it comes to popular social media platforms.
But, what does that mean for higher ed? More than you think.
West Virginia University was one of the first universities on Snapchat.
Showing the student experience has always been important, and social media is a perfect platform to do it.
West Virginia University, like most colleges and universities, gets a lot quieter during the summer. Our students travel home for the break, backpack through Europe or take a road trip across the country.
I remember being an 18-year-old ready to head to the “big city” of Morgantown. I packed a carload of essentials and even more questions: How do I get to campus from my dorm? Does Burger King accept my meal plan? Where is Ming Hsieh Hall located?
We have hundreds and hundreds of social media accounts across our University ... in fact, I've never really counted, it may be more than 1,000. The WVU social media footprint is gigantic.