Creating and owning your personality
Developing a unique personality on social media is crucial to allowing your posts to stand out from your competitors. Keeping your personality throughout your posts - and owning it as much as possible - can give you a leg up. Here's a look at our personality statement for our main University accounts.
We are proud Mountaineers - the proudest, in fact! We wear the gold and blue on our sleeves at all times and yell how excited we are to be Mountaineers atop every mountain we can. We act as many Mountaineers do and present a friendly and welcoming attitude but especially to those who touch our University in some way. It’s OK to poke fun at ourselves, too, because we know we’re not perfect. We strive to be relatable to our students and students interested in coming to WVU, so we keep it pretty informal. We love Woodburn, and we definitely aren't scared to use an emoji or two (or 20)!
Do you want to create your own personality?
Who are you now?
Who do you want to be in
What are the qualities
that make you unique?
What are some qualities
that people think of when they think of you? *Ask your audience what it thinks
What do we want people to
do by connecting with us on social media?
Who are we trying to reach?
What content do we know works
for our audience?
What are the keywords/terms we like to use?
STEP 2: Based on the answers above, begin to craft your personality statement. Limit it to just a few sentences, but make sure to take into account your writing style and punctuation and word usage. These are crucial when it comes to written personalities for social media.
STEP 3: Keep your list of keywords/terms from STEP 1 and your personality statement from STEP 2 near you at all times. You don't need to reference it all the time, but it can help you focus when crafting posts. As you begin to craft content around your new personality, gauge response and revisit as necessary.