Social media crisis communication guidelines
While we hope we never have to use it, West Virginia University is prepared to update our audiences via social media in crisis situations. Official emergency news on social media will come first from the @WVUPD Twitter account, owned and run by University Police.
In the event of an emergency on campus, we ask all University-related accounts to refrain from posting and refer their followers to the @WVUPD Twitter account for more information.
Please post: "For updates on the current campus situation, follow @WVUPD. Thank you. #WVU"
We also recommend the following for campus social media managers at the University during a crisis:
- Delete all scheduled social media posts until the end of the crisis.
- Refrain from posting on social media after referring followers to look at the @WVUPD account. Do not engage at this time with your followers. This clutters the timeline and could prevent important information from being seen.
- If you post content, we ask that you share updates from only official University accounts, likely coming from @WVUPD but also @WestVirginiaU, @WVUToday and the WVU Mountaineers Facebook page.
- If you see a social media post that could be used to help in a crisis or disaster investigation, alert University Police (304-293-COPS).
In certain emergencies, campus social media managers will receive an email from WVU's social media team with specific instructions during a crisis.
If you have questions about the WVU social media crisis communication plan, please contact Tony Dobies at Anthony.Dobies@mail.wvu.edu.