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Hashtags

Hashtags are great - in moderation. Here's our list of official hashtags we use at WVU and an idea of when you should use them. We do not recommend creating hashtags for events on campus; in most cases, it may make more sense to promote your social media handles instead of a hashtag. If you have questions, please contact social@mail.wvu.edu. 

#WVU

This is the organic hashtag used by many students, faculty, staff, alumni, fans, etc. Because it's our most popular and frequent hashtag, hundreds of posts on Twitter and Instagram use this each day. 

When would I use this hashtag? If you want to reach a large section of the WVU audience about a general topic.

#instaWVU

This is our official hashtag for Instagram, used by our @WestVirginiaU account, other official University accounts and our other audiences. Our followers know that we're likely to like or share photos that use this hashtag. 

When would I use this hashtag? We recommend that every Instagram post from official WVU accounts include the #instaWVU hashtag. In addition, this is a great place to find posts to like and engage. 

#WVU22

This is the organic hashtag for the Class of 2022 (AKA this fall's incoming class). Students organically created this hashtag last year and use it to connect with peers and ask questions about life at WVU. 

When would I use this hashtag? When you want to interact with incoming freshmen. In addition, this is a great place to find posts to like, favorite and engage. This hashtag is particularly active June through September, especially during Orientation, move-in day and Welcome Week. Don't hashtag all of your posts with #WVU22 unless they are specifically targeted toward this audience. 

#WVUbound

This is the official hashtag for high school seniors interested in WVU. This hashtag is found on admissions packets and materials, and admitted students are asked to use this hashtag. This hashtag is particularly active November through April each year. 

When would I use this hashtag? When you post information that would be relevant to interested and admitted students. When students are accepted to WVU, this is the hashtag they're most likely to use, so it's a nice place to find posts to like/favorite/retweet and engage. When responding, we recommend using similar yet various phrases like "Welcome to the Mountaineer family!" and "Congrats! We're glad you're a Mountaineer." and "Great choice! See you in the fall!" 

#GoFirst

This is the official hashtag for our "Mountaineers Go First" brand campaign, which strives to show how WVU is a leader in many difference disciplines. This is a fairly new hashtag but one that will continue to grow. 

When would I use this hashtag? If you are posting about news that is worth bragging about (rankings, impressive or groundbreaking research, etc.). It's also important to note that this is a hashtag that will be used for many contests and giveaways. 

#HailWV

This is the official hashtag to show your Mountaineer spirit around WVU's sports teams. Mountaineer fans from around the world band together and us the hashtag to support WVU athletics all throughout the year.  

When would I use this hashtag? When you're posting about WVU athletics or information for Mountaineer fans. 

#WVUgrad

This is the official hashtag for Commencement and graduation activities. This hashtag is used primarily in May and to a lesser extent in December. It is particularly active leading up to and during Commencement weekend in May. 

When would I use this hashtag? When you want to reach graduating students surrounding the topic of graduation. We recommend developing some Commencement-specific content in May specifically for using this hashtag.