Creating consistent contentContent is king when it comes to social media. But, creating consistent content is a challenge. Here are the three things that allow you to create good content.
a strong personality
Don't just post headlines and links to stories on your social media accounts. You want to have some fun and show your personality ... that's how you stand out. But, to show your personality, you've got to have one. We've got you covered there, so head here to create your own personality (or you can use ours, too!).
three goals each semester
Goals will give some strategy to the focus you've created from developing a personality. We suggest creating three goals each semester which should give you a framework for content and ideas. Keep your college/department/unit strategic goals in mind when you're developing these, as well. While it might be untraditional, social media can be a great way to help accomplish some of these goals. To help you get started, here's an example: We want to increase conversations with prospective and admitted students and develop at least one social media campaign centered around that.
a strong content calendar
It's important to work ahead with social media whenever possible, from checking the calendar to scheduling posts. Whether it's a calendar on your desk or a shared Google Calendar between a few social media managers, start to develop ideas for content. For our main accounts, we include information about key holidays, odd holidays, University events and social media marketing plans for campaigns on our content calendar.
As you develop your goals, strategies and content, feel free to let us know if you need assistance at firstname.lastname@example.org.