Creating consistent content
Content is king when it comes to social media. But, creating consistent content is a challenge. Here are the three things that allow you to create good content.Create...
a strong personality
Don't just post headlines and links to stories on your social media accounts. You
want to have some fun and show your personality because that's how you stand
out. But, to show your personality, you've got to have one. We've got you covered
there, so head
here to create your own personality.
three goals each semester
Goals will give some strategy to the focus you've created from developing a personality.
We suggest creating three goals each semester, which should give you a framework
for content and ideas. Keep your college/department/unit strategic goals in mind
when you're developing these, as well. While it might be untraditional, social
media can be a great way to help accomplish some of these goals. To help you get
started, here's an example: We want to increase conversations with prospective
and admitted students and develop at least one social media campaign centered
around that.
a strong content calendar
It's important to work ahead with social media whenever possible, from checking
the calendar to scheduling posts. Whether it's a calendar on your desk or a shared
Google Calendar between a few social media managers, start to develop ideas for
content. For our main accounts, we include information about key holidays,
odd holidays, University events and social media marketing plans for campaigns
on our content calendar.
As you develop your goals, strategies and content, feel free to let us know if
you need assistance at social@mail.wvu.edu.