Guidelines and tips
Does WVU have social media guidelines?
Of course! You can find them on the
social media guidelines page
. If you have any questions about our guidelines, please feel free to email us
at social@mail.wvu.edu.
WVU is prepared for an emergency on social media.
Did you know that West Virginia University was one of the first universities to develop
and use a social media crisis communications plan? While we hope we never
have to use it, we'
r
e prepared to update our audiences via social media in crisis situations.
If you're a social media manager at the University, you can help to by following
guidelines found on the
social media crisis communication guidelines page
.
Which hashtags do I use and when?
We've got you covered. If you're running an official University social media
account, we want to make sure you know our official hashtags and when we'd
like you to use them. Check out our
list of official hashtags
.
How do I make our social media #GoFirst?
If you're a campus social media manager, you'll want to keep our "Mountaineers
Go First" brand campaign and guidelines in mind as you post on social media.
You can find more information on
our brand. While we ask that you keep to our visual brand guidelines, it's
important that you use your own personality on social media. In the end, this
personality may be very similar to our overall brand personality, but it should
reflect the audience you're trying to reach and the platform you're on - and that
usually skews younger and more informal on social media. If you don't have a personality
for your social media accounts, learn about
creating and owning your own personality.
So you really want to start a new social media account?
Great! We love to see our WVU community understand how important social media is
... but we want to make sure you're prepared to start your new account. While social
media is free, it takes a lot of time to manage a new account in the right way. If
you're thinking of starting a new account and have questions, email us at social@mail.wvu.edu.
We'd like for you to start your account in the right way - with goals, a bunch
of strong content and ideas for how to keep the account fresh and engaging over
time. Check out our page on
creating consistent content to help you get started. Once your account
is live,
let us know, and we'll consider adding it to our
social directory.
Best practices and tips
Looking for some advice to help you with social media? We've got you covered. Here
are some best practices and tips for everyone to help.
By audience:
For students' personal use and brand/career building
For staff managing University accounts
By platform:
Help with content:
Creating consistent content